SMS is still one of the most widely utilised ways of communications even in today’s world of social media and messaging apps. According to Textrequest.com, in 2017 approximately 18.7 billion texts are sent worldwide every day while 4.2 billion+ people used text communication, excluding the likes of direct messaging applications such as WhatsApp and Viber.
That's a lot of text messages!
Here at Engage Australia, we love text messaging and SMS marketing in general. And we feel like more organizations should explore the power of this trusted and extensively used comunication channel with still lots of untapped benefits. Here we will have an in-depth look to help you understand more about this love affair.
What is SMS Marketing?
SMS marketing is simply defined as the use of SMS (short message service) as a channel to spread marketing messaging usually for promotional purposes. It is often permission-based to manage user expectations and keep them receptive.
Fortunately for marketers, the majority of mobile phones in the world today are SMS enabled. According to experts, it is expected to rise to nearly 90% over the next 10 years. This makes SMS indispensable to your marketing mix.
Examples of SMS Marketing
Promoting Special Offers
By sending your customers an SMS marketing message, you can pretty much guarantee they can hear about your latest sale or offers that they may not want to miss.
After purchasing from your online store, I am sure your customers will love you more if you can keep them updated on what is going on with their order. From the details of the purchase, an update on the delivery status and finally, a thank you message upon delivery. That almost guarantees you a repeat purchase.
After helping your customer with a technical issue, SMS surveys would be an awesome next step to get feedback and recommendation to further improve your service. This can be a powerful way for your customers to get more engaged.
Your customers hate doing technical and customer service support over a phone conversation. By integrating an SMS capability into your CRM platform, your customers will have the option to avoid the waiting queue to much needed help.
Example – “Customer: Hi, I have a problem with the dress I bought from your online store, it has a stain on it, are you able to replace it? Sandra”
Customer service: “Hi Sandra, thank you for contacting DressUp Online Store. Can I ask for the receipt number, please? This is the 12-digit number on the email we sent to you or on the receipt you got from the shop.”
Setting appointments over the phone can be a hassle considering the amount of time needed to get through voice menus at call centres. Your customers will more likely prefer messaging you and receiving a text message about their appointment. Now that is an example of a simple, but well-integrated customer journey.
So your company has lots of accounts receivables. You tried sending emails and calling them but few have responded. How about try sending text reminders with a link where they can make payments.
With approximately 95% open rate, you get more people clicking the link and you get paid quicker and easier.
Fun Facts About SMS Marketing
Here is what Deloitte has to say about how people use their phone to buy things today:
Purchasing via our mobiles is growing, and poised to increase further, as the joint enablers of mobile optimised sites and streamlined mobile payments combine to offer mobile shoppers a seamless experience.
Reasons Why You Should Consider SMS Marketing
Quick Setup and Implementation
SMS marketing can help you free up time and focus on other more important matters. No need to create mock ups, prototypes and print anything. Sending one-to-many text message is almost as quick as sending a personal message to your friend. Finally, a 98% open rate can help you see results immediately.
Your Customers Love It
SMS is by far the communication method that gets the highest open rate. It is simple and engaging, so people tend to like it, have access to and certainly know how to use SMS
Besides a phone conversation and a face-to-face meeting, there is no other more direct way of communication than SMS while ensuring messages are passed to the right recipient, at the right time.
Ensuring you get the most out of your campaigns is a key consideration in choosing a marketing platform. SMS do just that with the ability to check delivery reports and details on who, what, when links have been clicked. If you are looking for more in-depth tracking, then you can look for providers who can build a custom dashboard that fits your requirements.
What is a marketing campaign if it won't help you generate business. SMS is a very powerful marketing tool more than you expect it. You can integrate SMS marketing messages in almost every aspect of your business transactions from reminders, support, updates, POS, and payment processing.
Whether you are a small to a medium-sized organization or a large enterprise, SMS marketing is one piece of the channel you can't disregard because of its ability to deliver targeted campaigns without breaking the bank.
If improving your communication and increase your customer engagement is in the shortlist of your business goals then you should not overlook SMS marketing.