Are you passionate about ENGAGEment ? … I am and at Engage Australia we all are!
We are all told the ideal is a single view of every customer .. every interaction, connection, purchase, browse, tweet, post, like, dislike, conversation, web site visit etc… and CRM systems and supporting platforms that monitor daily activity whether they be physical such as ibeacons or virtual tracking or Marketing Automation will go a long way towards achieving this goal.
Once you have a single view or as close as you can get .. which may just be as simple as customer name, email address, home address, mobile number and purchase history, then the challenge is how to engage.
... on a level that allows the customer to relate to your organisation, your products and services, your brand(s) and your people on a level that allows them to engage ‘’Beyond Reason’’.
...A few years ago Saatchi & Saatchi Worldwide Executive Chairman Kevin Roberts wrote a book called Lovemarks: the future beyond brands. Kevin told us that emotional connections are at the heart of successful relationships. How true this is, not just in life but in business as well as relationships between you and your customers.
Ok, so how can we make that emotional connection and sustain it …… ENGAGEment ….. it really is as simple as making sure you engage with your customers on every level …
The ENGAGEment journey can be broken down into a number of key touch points including Advertising/Branding (TV/Radio/Outdoor/POS/Print and Experiential),In Store, Web site, Social media (facebook, twitter, Instagram, Blog, App) Email, Call Centre and of course Mobile.
Mobile Engagement ; Ted Schadler – Forrester Research says that for the next 10 years Mobile Engagement will be at the core of most organisations Customer Engagement Strategy.
Over 90% of Australians own a Mobile Phone … 90% of SMS messages are read within 30 seconds. less than 20% of emails are read, many go into the SPAM basket or are deleted and never read …
Engage Australia has developed an advanced Mobile Marketing platform for creating rich media interactive mobile marketing campaigns. It combines an extremely easy to use Mobile Web Page Builder with its advanced myCRM functionality enabling you to bring your SMS Campaigns to life.
ENGAGE platform features.
- Targeted SMS messaging to your customers (alerts, notifications, reminders, product launch, sales, events, customer survey/feedback, instant mobile payments etc …)
- Integration with your own CRM/Customer Database
- Extremely quick to setup and activate SMS Campaign’s within minutes
- Contact and Group List Management
- Inbox and campaign response management tools
- Mobile web page builder using latest HTML5
- myCRM for SMS personalisation
- Campaign reporting and analytics
- Integration to payment gateways including credit card and paypal for instant payment processing
- Click to call integration for end to end provision of voice connectivity