Mobile is a key component of a lot of omni-channel strategies. According to Statista’s research 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Still, most businesses find it hard to decide when to invest in new technologies and adopt new processes.
Payment processing is one area where you can exploit this worldwide adoption of mobile phone usage. Here are 5 reasons why you should consider adding this capability to your technology stack.
Faster Payment Process
Mobile payment platforms enable businesses to collect payments from anywhere in the world. Almost everyone always keeps their phone within reach. That means customers can easily get notified and take actions quickly.
Most mobile payment platforms have simple interface making it easy to use. It is far more effective than doing it on a desktop or dealing with payment centers.
The point is it helps you and your customers save time.
To Compete in Today’s Mobile Market
There are already 4 times as many internet-enabled phones in the world than there are PC’s. There are 22.12 million mobile phones in Australia. 83% of adult and Australians own a mobile phone. If those are not enough reason to engage in mobile payment platform, then we don’t know what is.
In today’s omni channel world, being able to reach out in the most prominent channel is the key. Whether for marketing, sales, operations and certainly for payment processing, mobile should be part of any strategy.
Download our ultimate guide for implementing a mobile payment platform
Maintain Customer Engagement
Customers are considered on-the-go more than ever. It is so easy to miss sales since they rely on their phones for most of their daily activities. Having a proper mobile payment platform is one way to keep them engaged.
Not everyone keeps a schedule of things to pay and having a business that can notify them about these bills is certainly a welcome addition. Adding personalized message to the mix is even more awesome.
A system that can be connected to analytics should be a consideration to keep track of customer behavior.
Security in the payment industry has never been with high importance than today. But compared to other payment platforms such as checks, cash, and credit cards, you will be surprised how mobile payment platforms check the most boxes in terms of security.
With capabilities such as encryption, biometrics, and multiple security layers, peace of mind is yours to keep. Being able to integrate with world-renown payment gateways such as PayPal give it another layer of security features.
Less Complicated and Better Cost
Less is more. Simplicity is beauty. We can go on and on how your customers can appreciate making things simple. This is one perk the mobile payment gateways will provide you.
Having proper how to guides is one thing but keeping the steps to a bare minimum is the goal. This can drastically help your company saves call center and collection costs by simplifying your payment processes.
Features like 1 click payment, simple mobile pages and SMS notification are few of the many ways you can make their life easier.
The rewards and benefits of implementing a mobile payment platform is real. As customers rely heavily on their mobile phones, it is your responsibility as business decision makers to develop ways to adapt to this dependency.
Staying ahead of competition and keeping up with the trends are key things to remember. These should keep you optimistic about your mobile payment platform implementation initiative.
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