Automation is the new buzzword for the modern marketeer
Everyone wants to sell like Amazon, nurturing customers with highly targeted, personalised and relevant offers, increasing both revenue and customer satisfaction?
Marketing automation software and technology is specifically designed to trigger personalised interactions based on user behaviour for the purpose of nurturing leads across multiple channels and throughout the sales cycle.
Market automation software typically makes repetitive marketing tasks easier and automates a range of marketing actions, such as emails, social media, and other website actions.
Now you can quickly and easily add the mobile channel to your Marketing Automation strategy and software with our easy to implement APIs and automate your SMS and mobile marketing communications.
Integrate data held in existing CRM systems to intelligently target mobile communications to your customers
Trigger mobile communications from user interactions generated from elsewhere in the martech stack
Personalise communication based on information you already hold on that customer
Collect dynamic feedback from your mobile interactions to power your marketing automation engine
We work with the following Marketing Automation integration Partners
We are a Launch Point Partner and work with Marketo's Marketing Automation Platform.
Mobile Automation Applications
Missed appointments are costly for any business. Not only are resources wasted on the day, but appointments have to be rescheduled. SMS Reminders are an easy way to maximise appointment attendance.
Missed deliveries are also costly and can be a source of customer dissatisfaction. Most customers simply forget delivery times, and SMS notifications are a cost effective way to ensure delivery success.
LATE PAYMENT NOTIFICATIONS
When customers pay late it has real costs to your business. Not only is cash flow delayed, but chasing customer payments has operational costs.
The majority of customers simply forget to pay and SMS is a very simple way to remind customers of a payment deadline.
SURVEYS & FEEDBACK
Post event surveys are ideal for soliciting instant customer feedback and can be attached to special offers for incentivisation.
Booking Confirmations by SMS are a cost effective way to add value to any customer making a booking. Links can be added to the booking venue / location for directions, as well as related booking offers
SMS can be easily integrated into Loyalty programmes for notification of real time offers and other customer engagement
TWO FACTOR AUTHENTICATION
Two-factor authentication using SMS PINs is being used increasingly by many companies and brands with Twitter, Google and Facebook all launching SMS PIN verification in recent months to combat the hacking of user accounts and information.
SMS can be used for many types of transaction notifications, particularly in retail finance, such as balance enquiries, overseas transactions and other account updates
POLICY AND CONTRACT RENEWALS
SMS is an ideal way to automate the renewal of contracts and policies with an end date. Simply SMS customers to notify them to renew prior to the expiry date.